Privacy Policy

Effective Date: October 1, 2022


This privacy policy applies to information gathered by myHearingU when you interact with us, whether in person or online, including, but not limited to through our products and services, while participating in a myHearingU sponsored event and while visiting websites and mobile applications controlled by myHearingU (collectively “Services”).  This policy is directed to a US audience only. 

We respect your privacy and we are dedicated to being transparent about how we use your personal information. This privacy policy explains how we collect and use your personal information. In this privacy notice, “we”, “us” and “our” means myHearingU.

This privacy policy describes information we collect from and about you.  We collect information that could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). By disclosing your personal information to us, using our Services or interacting with us offline, you consent to our collection and use of your personal information in a manner that is consistent with applicable law and this Privacy Policy, as well as our Terms of Use. Your continued use of our Services indicates your consent to the Privacy Policy then posted.

We may change this privacy policy from time to time, so please check back when you use our services to make sure that you have seen the most recent version. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes.

Information we collect and use 

Information that we may collect about you through various technologies 

As part of our Services, we use various technologies to collect and analyze information about you. We link this data to individuals. 

  • Session Cookies
    We use session cookies to keep you logged in while you use our Services, to better understand how you interact with our Services, and to monitor web traffic information on our Services.
  • Persistent Cookies. We use persistent cookies to recognize you each time you return to our websites or Services. For example, we create a persistent cookie that includes some basic information about you, like your most recent search. We use this persistent cookie to remember your preferences and, if you create an account, to enhance your user experience.
  • Pixels (also known as web beacons) are codes embedded in a website, video, email, or advertisement that sends information about your use to a server. When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser. We may use pixels, along with cookies, to track activity by a particular browser on a particular device for marketing purposes.  Pixels allow us, for example, to count users who have opened an email, identify your IP address, and to better understand how our website is being used. 
  • Log Data. Our servers automatically record information created by your use of the Services. This log data includes information such as your IP address, browser type, operating system, the referring web page, web pages visited, location, your mobile carrier, your computer or mobile device type, search terms and cookie information. We receive Log Data when you interact with our Services, for example, when you visit our websites, sign into our Services, or interact with our email notifications.  
  • Linking third parties. If you arrived at our website via a link on another party’s website or application (“linking third party”), we may collect a unique code related to that linking third party. This will help us identify how you arrived at our website. Once on our website, if you become a customer or submit personal information to us for another reason (for example, for marketing purposes or to sign up for a product trial or demo), we may inform the Linking Third Party that a visitor from their website or application has become a myHearingU lead (customer or potential customer).
  • Your Online Posts. Some parts of our Websites and Services may allow visitors to post content on public online forums that we operate (for example, posting a question, comment or review). When you post content on these online forums, other visitors will be able to see certain information about you, such as your username or handle. You should be aware that any personal information you post can be read, collected, distributed or used by other visitors and could be used by third parties to send you unsolicited messages. We are not responsible for the personal information you choose to post on public online forums. 
  • We may collect personal information about you from third parties (e.g., Facebook, Twitter, Google) and use it to improve or market our Services, or to provide a tailored experience with our Services.

You may delete or disable certain of these technologies at any time via your browser settings. Please be aware that if you disable or remove tracking technologies some parts of the Services may not function correctly.

Information We May Collect from You or Other Sources About You

In the last 12 months, we collected the following categories of personal information from consumers:

Category Purpose of Collection

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address
Create your account with us

Process transactions and provide requested services

Provide product and service recommendations

Personalize your browsing experience on our websites and online applications
Personal information categories listed in the California Customer Records statute

A name, signature, education, employment information, Social Security number, physical characteristics or description, address, telephone number, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

*Some personal information included in this category may overlap with other categories.
To create an account

To process payment transactions and provide requested products and services

To coordinate payment of services with your insurer
Internet or other similar network activity

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
Provide product and service recommendations

To understand how you use our products and services

Analyze website traffic and usage
Geolocation data

Physical location or movements
With your consent, to provide product and service recommendations
Non-public education information (per the Family Educational Rights and Privacy Act

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
For the purposes of determining eligibility for services
Inferences drawn from other personal information

Profile reflecting a person's preferences and characteristics
Provide product and service recommendations

To understand how consumers use our products and services

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, from forms you complete or products and services you purchase.
  • Indirectly from you. For example, from observing your actions on our websites or applications


Our website and online services are intended for a general audience and not directed at children under (13) years of age. We do not knowingly gather personal information (as defined by the U.S. Children’s Online Privacy Protection Act, or “COPPA”) in a manner not permitted by COPPA. If a person under 13 submits information through any part of our Service, and we learn the person submitting the information is a child, we will attempt to delete this information as soon as possible unless we have received consent from the child’s parent or guardian. If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, contact us as set out in the “Contact Us” Section below. We will remove the data to the extent required by applicable laws.

How We Share Your Personal Information 

In the last 12 months, myHearingU has shared the following categories of personal information for a business purpose:

  • Identifiers
  • Personal Information Categories listed in the California Customer Records Statute
  • Protected Classification Characteristics under California or federal law
  • Commercial Information
  • Professional or employment-related data
  • Non-public education information
  • Inferences drawn from other personal information

In the last 12 months, we disclosed these categories of personal information for a business purpose to the following categories of third parties:

  • Service providers (companies operating on our behalf) who help us administer, provide, improve and market the Services;
  • Third party marketing partners;
  • Other parent and affiliate organizations within the Demant family of companies;
  • Legal and/or health and safety entities as required by law; and
  • Any other parties which you have authorized us to share your personal information.

We may also share your personal information under the following circumstances:

  • In the event of a merger, acquisition or any other form of sale of transfer of all or some of our assets (including in the event of a reorganization, dissolution or liquidation), in which personal information held by us about you will be among the assets transferred to the buyer or acquirer;
  • In order to protect and defend our rights or property;
  • In response to a subpoena or other legal process or as otherwise required by law; and
  • To act in emergency circumstances to protect the personal safety of our users and customers.

How long we keep your data and how we secure it

We will keep your personal information for as long as we need to for legitimate legal or business reasons, including to comply with any legal obligations. We will delete your personal information when it is no longer required in relation to the purpose for our collection, processing and storage of your personal information.

The security of your data is important to us.  We use administrative technical and organizational measures to protect your personal information against unintended loss or amendment, against unauthorized disclosure and against unauthorized persons accessing your personal information.  

Additional Disclosures for Residents of Certain States

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to USPrivacy@Demant.com.

Nevada law (NRS 603A) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell the personal information to other third parties. myHearingU does not engage in sales as defined under Nevada law.

Contact Us

We are committed to protecting your privacy and to being transparent about how we use your information. If you have any questions or concerns about our Privacy Policy, please do not hesitate to contact us at:

Email: USPrivacy@Demant.com